Bree Pagliuso

A Melbourne copywriter specialising in tone of voice, brand storytelling and campaign strategy.

What I Do

  • Tone of voice development

  • Brand messaging

  • Campaign concepting

  • Editorial content

  • UX + website copy

  • CRM journeys

  • Scripts (video, podcast, events)

  • Content systems and toolkits

  • AI-assisted content strategy

  • Storytelling for destinations, design, food and wellness

I love words.

Reading them, writing them, and finding new ways to make them stand out.

I spend my time building tone of voice systems that sound human, not corporate, and creating personas that help brands speak with confidence across every touchpoint.

GALA + CLARENDON CAMPAIGNS — Full-Funnel Developed and wrote full-funnel event campaigns spanning hero messaging, website, paid ads, social, EDMs and CRM journeys.

Key stats
Delivered more than $248K in event enquiries
Multi-channel conversion uplift across digital + CRM
Strengthened positioning of Clarendon as a premium event precinct
Collaborated across marketing, design and sales for aligned outcomes

Selected Projects

MADE IN MELBOURNE — Editorial Series
A storytelling series profiling Melbourne’s makers, roasters and producers.
I built the editorial structure, interviewed talent and wrote human-centred features that brought the brand closer to the community.

Key stats
Blog readership up 150% year on year
Social engagement lifted to 10%
Expanded content ecosystem across web, social and CRM
Strengthened brand perception as Melbourne-first and community-connected

Editorial Work

Video Scriptwriting

When I write video scripts, I focus on how it feels to listen to. Is it warm? Clear? Human? I shape the story so it flows naturally on screen, whether it’s a brand film, a partner piece or something more editorial.

Building a Wellness Brand

Twosix Wellness (Co-Founder, 2014–2019)

  • Co-founded Twosix Wellness in 2014, helping bring wellbeing into workplaces before it became mainstream.

  • Grew the business from a small digital platform into a national brand built on storytelling, education and community.

  • Built an audience of 15,000 followers and 6,000 monthly readers.

  • Published more than 600 editorial pieces featuring leading Australian wellness voices.

  • Delivered wellbeing programs with partners including Queen Victoria Market, Westpac Institutional Bank, Carat Agency and General Assembly.

  • Reached over 20,000 people nationwide through physical, mental and financial wellbeing initiatives.

  • Led brand strategy, content, partnerships and day-to-day operations as Co-Founder and COO.

  • Sold the business in 2019 after five years of growth, helping shape the early cultural shift toward workplace wellbeing.

View 2018 Media Kit