Bree Pagliuso

Senior copywriter and content strategist specialising in brand voice, campaigns and editorial that actually connects with people.

I’m drawn to ideas that need structure, messaging that needs clarity, and words that need to do more than just fill space. I build tone-of-voice systems, campaign narratives, and content that help brands communicate with confidence across every touchpoint.

Editorial Work

Stories about people, places, food, culture and the ideas shaping how we live and work. This is just a snapshot of selected pieces across features, brand storytelling and industry content.

Building a Wellness Brand

Co-founded Twosix Wellness in 2014, helping bring wellbeing into workplaces before it became mainstream. Grew the business from a small digital platform into a national brand built on storytelling, education and community.

Impact

  • Built an audience of 15,000 followers and 6,000 monthly readers

  • Published 600+ editorial pieces featuring leading Australian wellness voices

  • Delivered programs with partners including Queen Victoria Market, Westpac Institutional Bank, Carat Agency and General Assembly

  • Reached over 20,000 people nationwide

  • Led brand strategy, content, partnerships and operations as Co-Founder and COO

  • Sold the business in 2019 after five years of growth

View 2018 Media Kit

What I Do

  • Tone of voice development

  • Brand messaging

  • Campaign concepting

  • Editorial content

  • UX + website copy

  • CRM journeys

  • Scripts (video, podcast, events)

  • Content systems and toolkits

  • AI-assisted content

  • Storytelling for destinations, design, food and wellness

I love words.

Reading them, writing them, and finding new ways to make them stand out.

I spend my time building tone of voice systems that sound human, not corporate, and creating personas that help brands speak with confidence across every touchpoint.